Editorial Board Guest Author
Senior Vice President Loyalty Marketing, Wyndham Hotel GroupRobin Korman was appointed senior vice president, loyalty marketing, in September 2009, overseeing Wyndham Rewards®, the guest loyalty program of Wyndham Hotel Group with more than 6,500 participating hotels in 36 countries. Among her many responsibilities, she handles the development and management of the company’s loyalty program, which happens to be the largest in the hotel industry based on number of participating hotels; as well customer loyalty initiatives, all direct-marketing programs and internal and external strategic marketing alliances. Previously, she was senior vice president and general manager at Chase Card Services where she was responsible for overseeing the company’s multi-billion dollar partner credit card portfolio, including development and repositioning of new and existing products and the creation of new acquisition and growth strategies. Prior to Chase, Ms. Korman spent seven years with Starwood Hotels & Resorts Worldwide, serving first as vice president, global loyalty marketing leader, and later as vice president, brand marketing leader for Aloft Hotels and Element Hotels. In those roles, she was responsible for overseeing Starwood’s Preferred Guest program and later, for developing the positioning and marketing for the global launches of the company’s Aloft® and ElementSM brands. In addition to her most recent experience, Ms. Korman has also served in executive marketing, communications and public relations roles with General Electric and Citibank.
Ms. Korman can be contacted at 973-753-6590 or email@example.com