Editorial Board   Guest Author

Ms. Abrams

JoAnna Abrams

CEO, MindClick SGM

JoAnna Abrams is Founder & CEO of MindClick, a leader in supply chain sustainability performance measurement solutions for global organizations. MindClick's technology and consulting services are used by global organizations to implement responsible sourcing programs to help achieve their environmental, social responsibility, and business goals. Named a hospitality industry innovator by Lodging Magazine, Abrams combines 8 years of sustainability experience with twenty years of business strategy, research, and brand management work for global leaders in consumer products. Ms. Abrams is a frequent speaker on the topics of sustainability and consumer trends, advances in supply chain initiatives and the effective use of scorecards in driving progress. Sample speaking engagements include: The Cornell Hospitality Research Summit, The North American International Auto Show AISI Press event, The Hospitality and Design Expo, HI Connect, The Lodging Conference, Sustainable Brands, and National Association of Women Business Owners. In 2012, Abrams was selected to present research findings from a joint Expedia MindClick study at the Cornell Hospitality Research Summit highlighting the impact a hotel's sustainable purchasing choices has on guest perception and loyalty. In 2011, Abrams created the Hospitality Sustainable Purchasing Consortium in partnership with the U.S. Green Building Council, Marriott International and 25 leading suppliers and purchasing organizations. Together the Consortium created a framework, based on global standards, for measuring supplier sustainability performance. Known as the Hospitality Sustainable Purchasing Index, that framework is now used by Marriott International and others to encourage improvement in the social and environmental performance of their vendors. Prior to the founding of MindClick, Abrams led strategy, research, and new product development efforts for recognized consumer products brands including MGM, Nestle, Pepsi-Co, Toyota, and Wolfgang Puck. Abrams holds an M.B.A. from Harvard Business School and a B.S. in finance from University of Illinois. She currently lives with her husband and two daughters in Bend, Oregon.

Ms. Abrams can be contacted at 310-828-6216 or jabrams@mindclicksgm.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.