Editorial Board   Guest Author

Mr. Sanford

Kevin Sanford

Director of Sales & Marketing, Island Hotel Newport Beach

Kevin Sanford is the director of sales and marketing for Island Hotel Newport Beach, an AAA Five Diamond property set amidst five lush acres in the heart of Newport Center. In his current position, he oversees all aspects of marketing and related activities for the 295-room hotel - which features a 4,000-square-foot spa; a 3,000-square-foot pool; two award-winning restaurants; a fitness center; two outdoor lighted tennis courts; and over 30,000 square feet of state-of-the-art meeting space. Mr. Sanford's specific duties include strategic development and implementation of all branding programs, annual marketing plans and market research, as well as overseeing print collateral and electronic marketing materials and website development. In addition, he leads and directs conference services, as well as the group, transient and catering sales teams, focusing on marketing and positioning Island as a premier luxury business travel hotel. Reaffirming its reputation as one of the region's top luxury hotels for corporate travelers, Island recently completed an extensive renovation, which included the refurbishment of 20,000 square feet of meeting space, as well as significant upgrades to its meeting technology. With more than 20 years of hospitality industry experience, Mr. Sanford's specific expertise includes contracting, negotiations, problem-solving, team-building, customer loyalty/retention, and planning and executing strategies and tactics. Previously the national director of sales for the Long Beach Area Convention & Visitors Bureau, he also has extensive experience in the luxury hotel arena - with specific expertise in luxury group meetings and events -- and was with The St. Regis Resort, Monarch Beach in Dana Point, Calif. for six years, climbing the ranks from sales manager to director of sales. Prior to that, he was with Westin South Coast Plaza in Costa Mesa, Calif. for eight years, where he started as business transient sales manager and worked his way up to national sales manager.

Mr. Sanford can be contacted at 866-554-4620 or ksanford@theislandhotel.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.