Editorial Board   Guest Author

Mr. Bleeker

Floor Bleeker

Vice President Business Solutions, Jumeirah Group

Floor Bleeker, a Dutch national, joined the Jumeirah Group in 2001 and currently holds the position of Vice President Business Solutions. In his role he is responsible for the company’s IT portfolio, business systems, software development, data warehousing, IT innovation, projects, IT investments, relationship management and digital strategy. He is a member of the Group’s Executive Team. In support of Jumeirah’s rapidly growing portfolio of luxury hotels and hospitality businesses, a number of large IT programs including cloud enabled Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), property management, Enterprise Content Management (ECM) and Central Reservations Systems (PMS and CRS) have recently been implemented. The Group has grown its revenue generated through Jumeirah.com and other digital channels exponentially over the last few years and technology continues to play a critical part in the company’s strategy going forward. Recent IT innovation announcements included a global roll out of public Telepresence rooms and a ground breaking mobile guest information and services platform. The centralised IT function at Jumeirah Group employs over 100 specialists and won regional and international awards. The department adapted COBIT as its process framework and ITIL for its service delivery organisation. Prior to joining the Jumeirah Group, Mr. Bleeker worked as Director of IT for the Emirates Academy of Hospitality Management in Dubai (UAE) and as an IT Manager for the Radisson SAS regional office in Brussels (Belgium). He worked in different IT positions in Europe, the United States and the Caribbean. Mr. Bleeker holds a Masters degree in Business Administration (MBA) with a Marketing specialisation from the University of Colorado at Colorado Springs, and a Bachelors (BSc) degree in Hospitality Administration with a Finance specialisation from the Hotel School The Hague. He is currently serving on the Board of Hotel Technology Next Generation (HTNG), the world’s leading hospitality technology trade association and holds a number of advisory board positions for other non-profit organisations. Mr. Bleeker is living in Dubai with his wife Anne and daughter Lauren.

Mr. Bleeker can be contacted at 971 4 348 5030 or floor.bleeker@jumeirah.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.