Editorial Board   Guest Author

Ms. Dickinson

Kristie Dickinson

Senior Vice President, Business Development and Marketing, CHMWarnick

Kristie Dickinson brings more than 25 years of hospitality industry experience, including operations, asset management, acquisition and investment analysis to her current role as Senior Vice President for CHMWarnick (CHMW), a leading hotel asset management and owner advisory services company. Ms. Dickinson is responsible for corporate marketing, public relations and business development, as well as supporting strategic planning efforts for a client portfolio of more than 50 hotels with 22,000 guestrooms, collectively valued at $10 billion under asset management. She specializes in revenue management practices, sales and marketing effectiveness and market positioning. Ms. Dickinson has worked with more than 200 hotels of all product types and brands, and understands how to identify opportunities for achieving client goals through CHMW's comprehensive suite of services. She is a member of the Hospitality Sales & Marketing Association International (HSMAI), the International Society of Hospitality Consultants (ISHC) and serves the Committee Chair for the Lori E. Raleigh Award for Emerging Excellence in Hospitality Consulting. Ms. Dickinson is a regularly contributing author to several industry publications on the subjects of hotel ownership, investment, hotel asset management and revenue strategies. She is a graduate of the University of New Hampshire where she earned her Bachelor of Science in Hotel Administration, and minored in Anthropology. She also has a certificate in Revenue Management from Cornell University. In her free time, she enjoys spending time with family, skiing and volunteering for the Massachusetts Coalition for the Homeless.

Please visit www.chmwarnick.com for more information.

Ms. Dickinson can be contacted at 978-522-7002 or kdickinson@chmwarnick.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.