Editorial Board   

Ms. Payne

Anne Payne

CEO, BeDynamic

Anne Payne is CEO and co-founder for BeDynamic, a Bellevue, Wash.-based digital content management company that provides timely destination information sought by the travel industry. Anne leverages a comprehensive information management background with expertise in business development, project management, and sales to drive BeDynamic's business strategy. Prior to co-founding BeDynamic, Anne spent more than a decade at Nordstrom Inc., where she served in a variety of roles ranging from sales to leading the development of business systems that would improve the customer experience. Recognizing the need for service-driven businesses to better connect with their customers, BeDynamic was launched in March 2000 to leverage the best in technology, quality information, and service with the need for organizations to build meaningful relationships with customers.

Ms. Payne can be contacted at 425-641-0725 or annep@bedynamic.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.