Editorial Board   Guest Author

Ms. Cooper

Caroline Cooper

President, Zeal Coaching

Caroline Cooper is a business and leadership coach working with hospitality business leaders and owners to enhance business, personal and team performance and effectiveness, with a strong emphasis on the bottom line results. She founded Zeal Coaching in 2004, and now works with a cross section of hospitality businesses. Ms. Cooper is a published author of the 'Hotel Success Handbook', on practical sales and marketing for small hotels. During her career Ms. Cooper has provided leadership development and consultancy to a broad range of industries, ranging from FTSE 100 corporate clients, charities, local government and small businesses. She now primarily focuses on hospitality businesses, where she has over 25 years' experience, including Learning and Development Director for a global contract catering organization, where she headed a team providing leadership and skills development to all parts of the business. Ms. Cooper works traditionally in one to one and in group sessions and workshops, but more recently has been making better use of the internet in her programs and offers a range of online programs including her Foundations in Leadership online leadership program for hospitality managers, bringing a brand new approach to hospitality leadership development.

Ms. Cooper can be contacted at +44 (0)7887 540914 or caroline@zealcoaching.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.