Editorial Board   

Mr. West

Paul West

Principal & CEO , priZem Hospitality Solutions

Paul West's career consists of more than 25 years of versatile hospitality experience. His multi-faceted technology exposure draws from a variety of positions ranging from Principal and CEO for the current software company priZem Hospitality Solutions, to Vice President of Technology for several hotel chains at the corporate level and IT Director for several hotels at the single property level. Past management and technology positions have been with Nikko Hotels International, The St. Regis New York, Hotels of Distinction, Swissotels, Sheraton Hotels and The Rainbow Room in New York City. Technology consultancy work has been within a number of environments ranging from domestic to international Ritz Carlton properties to variety of independent, luxury, conference and convention hotels. Mr. West has extensive experience implementing technologies and related operational processes in ground up installations as well as within operating properties transitioning from older technologies to more advanced systems. His comprehensive organizational and project management skills have been repeatedly sharpened over the years by assuming IT cleanup roles and turning around stagnant operation with promising results. priZem Hospitality Solutions is a provider of hospitality corporate and property financial solutions that cost effectively reduce the budget/forecast preparation cycle; facilitate the daily labor/revenue preparation and reporting process; increase overall operational data accuracy and allow for faster corporate and departmental report distribution. More information can be found at www.prizem.com.

Mr. West can be contacted at 646-213-0067 or pwest@prizem.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.