Editorial Board   

Ms. Vendice

Beth Vendice

President, Mercury Media Boston

Beth Vendice joined Mercury in 2001 and brought with her over 10 years of national client service experience. Ms. Vendice has led the firm to significant year-over-year growth by attracting clients that include Mandalay Bay Resorts Group, Neutrogena, LifeLock, Liberty Medical, Boost Mobile, Conair, Vegas.com, among others. Ms. Vendice is President of Mercury Media Boston and is responsible for leading the strategic direction and day-to-day operations of the national short-form practice. She has over 20 years of experience partnering with clients in a range of industries to successfully extend their marketing scope and appreciably grow their businesses. Prior to joining Mercury, Ms. Vendice worked for 12 years for Liberty Mutual and AIG as a successful Underwriting Director with both client service and sales responsibilities. She underwrote and serviced a national account client base for Liberty and specialized in the Medical Malpractice and HMO liability sectors for AIG. Ms. Vendice has her undergraduate degree in Finance from University of Massachusetts Amherst and a graduate degree in International Business from Bentley College. She is currently pursuing an environmental engineering degree from Northeastern University.

Ms. Vendice can be contacted at 508-449-3222 or bvendice@mercurymedia.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.