Editorial Board   

Mr. Guaracino

Jeff Guaracino

Vice President, Communications, Greater Philadelphia Tourism Marketing Corp

Jeff Guaracino is vice president of communications for the Greater Philadelphia Tourism Marketing Corporation (GPTMC), a position he assumed in 2006. In his role, Guaracino manages national and regional communications, the visiting journalist program, content development and corporate communications. He specializes in communications programs to African-American, Hispanic, Canadian and gay and lesbian travelers. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside(R) a premier destination through marketing and image building that increases business and promotes the region's vitality. Guaracino joined GPTMC in 2001 as director of communications. He is part of the team at GPTMC that created the internationally recognized gay tourism campaign, Philadelphia - Get Your History Straight and Your Nightlife Gay(R). This ground-breaking campaign has won GPTMC top awards in the travel, public relations and advertising industries. Elseiver, an international book publisher, invited Guaracino to write the first book on gay tourism marketing called Gay and Lesbian Tourism: The Essential Guide for Marketers, which was released in 2007. Active in the community, Guaracino was appointed by Philadelphia Mayor John F. Street to serve on the Mayor's Commission on Children. He also serves as vice president of the Philadelphia Gay Tourism Caucus, an organization he co-founded in 2002. His public service has been recognized by the American Heart Association with the "Rookie of the Year Award" and by the AIDS Coalition of Southern New Jersey with the "President's Award." In 2003, the Philadelphia Public Relations Association recognized his work with the "PPRA Fast Track Award," and Philadelphia Magazine named Guaracino one of 22 people to watch. A Philadelphia region native, Guaracino was raised in New Jersey and currently resides in the Old City section of Philadelphia. He earned a Bachelor of Arts degree in communications from Rowan University in Glassboro, New Jersey.

Mr. Guaracino can be contacted at 215-599-2290 or jeff@gptmc.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.