Editorial Board   

Mr. Gilbert

Jonathan Gilbert

Chair, Gunster, Law Leisure & Resorts Group

Jonathan Gilbert is a shareholder at Gunster, Attorneys at Law, where he chairs the Leisure & Resorts Group, the firm's internationally recognized hospitality practice. Based in the firm's West Palm Beach, Fla. office, he has 15 years of experience counseling clients on a broad range of corporate, hospitality and real estate issues. Gilbert concentrates his legal practice in hotel, resort and private club acquisitions and dispositions, finance, management and operation, as well as time shares and vacation clubs, condo-hotels, club membership programs, and master-planned community, resort and mixed-use project amenity strategies. In 2009, he was selected as a member of the Legal Elite by Florida Trend magazine. He received his Bachelor of Arts from Duke University, cum laude, and his Juris Doctor from the University of Florida. Gilbert is a member of the American Bar Association and the Palm Beach County Bar Association. He is a member of the Recreational Development Council (Blue Flight) of the Urban Land Institute and the Forum Club of the Palm Beaches. Established in 1925, Gunster is a full-service Florida law firm with eight offices around the state, providing counsel to leading businesses and individuals. Our statewide presence and culture reflect the firm's status as Florida's lawyers for business. Gunster services clients from it offices in Fort Lauderdale, Jacksonville, Miami, Palm Beach, Stuart, Tallahassee, Vero Beach and its headquarters in West Palm Beach with 140 attorneys and 200 committed support staff.

Mr. Gilbert can be contacted at 561-650-0573 or jgilbert@gunster.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.