Editorial Board   

Mr. Anderson

Peter Anderson

Founder, Anderson & Associates

Mr. Anderson, a 25-year veteran in the leisure industries, and has extensive experience in advisory services for high-end, world-class destination resorts. He has conducted engagements domestically in the United States as well as in Europe Asia and MENA. Peter's prominence in the lifestyle resort industry has positioned him as an expert, who is asked regularly to speak at conferences and participate on industry panels. To that end, he has keynoted in Manhattan, London, Monte Carlo, Sao Paulo, Istanbul, Bali, Los Angeles, Orlando, Hong Kong, and Las Vegas. His day-to-day activities embody his passion to combine the luxury environments of 5-star lodging with life changing efficacy found in state-of-the art health care and wellness environments. This includes developing strategic operating plans for his clients with respect to new construction, expansion, renovations, branding or enhanced operation. He evaluates hotel, resort, spa and wellness environments and their imbedded modalities with respect to market acceptance, economic viability and most importantly emerging market trends. In addition to holding the position of Vice President/Western Region for American Leisure, a spa operations and consulting company. Peter is also a faculty member at the Collins School of Hospitality Management at the California State University's campus in Pomona, CA. the California State University Hotel Management Program in Long Beach, CA (CSULB) and The University of California Irvine, Spa Management Program. His research and academic achievements have earned him a position on the board of advisors at UC Irvine and CSULB as well as a position on the Board of Directors for the International Council on Hotel Restaurant and Institutional Educators. Since 2001, he has been a member of the International Society of Hospitality Consultants an invitation-only group of globally-based industry experts and since 2007 a member of the Global Spa and Wellness Summit an elite group of industry leaders who are positioned to mentor and steward the spa and wellness industry as it evolves in the 21st century.

Mr. Anderson can be contacted at 310-702-3442 or peter@anderspa.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.