Editorial Board   

Mr. Acosta

Jose Acosta

COO, priZem Hospitality Solutions

Jose Acosta's career includes more than 20 years of hands-on hospitality industry experience encompassing operations, finance, accounting, asset management and investment at both the property level and the corporate level. Mr. Acosta has significant experience with opening new hotels, transitioning hotel ownership, renovations and stabilized hotels on behalf of owners, investors and management companies. He has advised condominium developers on preparing construction budgets, condominium association, supervised residential accounting and managed several development projects. Mr. Acosta has served as Chief Operating Officer of Prizem International, Corporate Controller for Tishman Hotel Corporation, Corporate Director of Finance for KSL Recreation Corporation and Regional Corporate Controller for GF Management in addition to 10 years of experience with the Ritz-Carlton Hotel Company as a financial controller. He holds a BS from New York University.

Mr. Acosta can be contacted at 646-213-0067 or jacosta@prizem.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.