Editorial Board   Guest Author

Mr. Huldi

Roger Huldi

General Manager, W San Francisco

A seasoned hospitality operations leader, Roger Huldi has more than 20 years of leadership experience with Starwood Hotels and Resorts Worldwide - and great passion for the W brand. He served as Director of Operations at W San Francisco for three years before becoming the General Manager of W Silicon Valley in 2007.

Prior to his tenure with W Hotels Worldwide, Mr. Huldi excelled in several key roles at Starwood properties in California, Colorado, Hawaii and Switzerland, including Director of Food & Beverage at the Westin Maui Resort & Spa in Lahaina in 2004 and at the Sheraton San Diego Hotel and Marina, where he joined in 2001 after serving as Director of Outlets at the Westin Maui Kaanapali and as Food and Beverage Manager at the Hilton Waikoloa Village.

Mr. Huldi began his career with Starwood in 1991, working in the Food & Beverage department at the Sheraton Mirage Resort in Port Douglas, Australia. His dedication to the Starwood brand extends to the Sheraton Denver, where he served as Task Force General Manager before returning to San Francisco to assume his new role.

Since Mr. Huldi's appointment in February 2013 as General Manager of the 401-room W San Francisco, the hotel has evolved in service and style, introducing new amenities, event programming and a Gold Fever guest room renovation, and becoming a leader in sustainability within the hospitality industry. The property was named the first LEED-EB Platinum certified building in North America, the highest ranking by the U.S. Green Building Council (USGBC) and the world's most widely used and recognized green building rating system.

Under Mr. Huldi's leadership, the acclaimed San Francisco hotel has also earned the BizBash Event Style Award for Best Hotel Space for Meetings and Events (2015); Travel Weekly Gold Magellan Award Winner for Fitness Room Design (2016); American Hotel & Lodging Association (AH&LA) 'Property of the Year' Large Property (2016); Sutter Health Healthiest Employers Award (2016); Conde Nast Traveler's Top Hotels in San Francisco: Readers' Choice Awards (2017 and 2018); and Forbes Travel Guide 2019 Star Award. The 2020 Forbes Travel Guide Recommended award recently signified W San Francisco as one of the best properties in the world.

Mr. Huldi attended Hotelfachschule Business and Hotel Management Schule in Lucerne, Switzerland and holds a Bachelor's Degree from Bond University in Queensland, Australia.

Please visit http://www.marriott.com/hotels/travel/sfowh-w-san-francisco/ for more information.

Linkedin Profile: https://www.linkedin.com/in/roger-huldi-3a67bb8/

Mr. Huldi can be contacted at +1 415-777-5300 or roger.huldi@whotels.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.