Editorial Board   Guest Author

Ms. van Greunen

Theresa van Greunen

Assistant Vice President of Corporate Communications, Aqua-Aston Hospitality

Theresa van Greunen, assistant vice president of corporate communications, joined Aqua-Aston Hospitality in 2015 as director of public relations and promotions and has been providing strategic direction and implementing successful communications campaigns ever since.

To elevate Aqua-Aston's 70-year legacy, Ms. van Greunen launched #ShareTheAloha, a pay-it-forward campaign providing a platform for Hawaii's community leaders and non-profit organizations who are doing good by sharing Hawaii's unique culture; promoting the principles of tolerance, diversity and equality; and being environmental stewards. #ShareTheAloha is the company's most successful campaign to date and due to unprecedented consumer response, was extended three times.

Additional highlights from Ms. van Greunen's career with Aqua-Aston include developing Aqua-Aston's corporate social responsibility program, "Advocate with Aqua-Aston," and most notably, its #ForOurReef campaign. Credited with influencing the new law that bans reef-damaging sunscreens in Hawaii (Senate Bill 2571), the public awareness initiative and sought to amplify awareness about the issue; increase consumer demand for reef-safe sunscreen; and increase the availability of reef-safe sunscreen for purchase. Since launching the campaign in 2018, Aqua-Aston has distributed more than 100,000 reef-safe sunscreen samples with educational information to hotel guests and the community at more than 50 events throughout Hawaii.

Ms. van Greunen's tremendous success spearheading Advocate with Aqua-Aston and the#ForOurReef campaign led to Aqua-Aston's recognition by the Hospitality Sales and Marketing Association International (HSMAI) as a leader in corporate social responsibility, and her honor as one of the "Top 25 Extraordinary Minds" in 2019.

Ms. van Greunen oversees a growing corporate communications team and under her leadership, Aqua-Aston has refined its online customer service programs, resulting in quicker response times. Following tremendously positive results from integrating LiveChat with social media platforms, Aqua-Aston Hospitality is now one the first global brands to integrate the new Apple Business Chat and Google Business Message features with its online platforms.

Please visit http://www.aquaaston.com for more information.

Ms. van Greunen can be contacted at +1 808-202-5756 or pr@aqua-aston.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.