Editorial Board   Guest Author

Ms. Streeter

Pam Streeter

Vice President Distribution and Marketing, Interstate Hotels & Resorts

Pam Streeter is the vice president distribution & marketing for Interstate Hotels & Resorts. Her responsibilities include using e-commerce to develop new revenue opportunities for direct to hotel business; managing relationships with third-party Web companies; and overseeing Interstate's usage of the GDS, marketing, and rate programs as well all internet and email marketing strategies. In 1999, she was promoted to vice president of electronic distribution and in 2001 took on more responsibilities for marketing. In 2006, Streeter was named one of the Top 25 Extraordinary Minds in Hospitality & Travel Sales & Marketing. She currently serves as President of the HSMAI DC Chapter and holds board of director's position for the HSMAI Foundation, HSMAI Americas Board and the Hotel Electronic Distribution Network Association (HEDNA). She is on the Technology Committee for Historic Hotels of America and has served as an Advisory Board Member for VFM, a Toronto based corporation and chair of the Hotel Electronic Distribution Network Association's (HEDNA) distribution action committee, previously served as co-chair of the education committee for HEDNA, has contributed to industry publications and a graduate of the University of North Texas.

Ms. Streeter can be contacted at 703-387-3360 or Pam.streeter@ihrco.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.