Editorial Board   Guest Author

Ms. Buono

Cheryl Buono

Vice President of Media Activation, JL Media

Cheryl Buono is the vice president of media activation for JL Media, an award-winning integrated media and marketing company located in East Union, New Jersey offering more than 30 years of integrated media strategy.

In her current role, Ms. Buono works to accomplish clients' goals through strategic thinking, insights and analytics, along with years of experience honing her craft.

Prior to joining JL Media, Ms. Buono held a series of executive and managerial positions with Marketsmith Inc., TWO Nil, DRM Partners Inc., Integrated Media Solutions, OMD, ID Media and Ellentuck & Springer, all marketing and advertising agencies located in New York and/or New Jersey.

A media expert with a stellar record of achieving client goals by creating innovative media campaigns and brand strategies that maximize the client's return on investment (ROI), Ms. Buono brings 20 years of experience in performance-based media in multiple verticals. These vertical markets where she has excelled include hospitality, entertainment, medical, e-commerce, automotive, retail, tourism, insurance, education and finance.

Ms. Buono's specialties include lead generation and conversion driven campaigns, programmatic display, location-based targeting, digital video, audio, native, non-linear and linear television inclusive of national cable syndication, national network and local broadcast.

Ms. Buono brings extensive leadership and personnel management experience to her role, having led teams of marketing, advertising and media purchasing professionals throughout her career, in addition to several years of direct client account management experience prior to moving into her executive-level roles.

Ms. Buono earned her bachelor's degree in liberal studies from Rowan University in New Jersey

Please visit http://www.jlmedia.com for more information.

Ms. Buono can be contacted at +1 908-687-8700 or cbuono@jlmedia.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.