Editorial Board   Guest Author

Mr. Kingsbury

Garrett Kingsbury

Senior Digital Marketing Manager, Cendyn

Garrett Kingsbury is a creative and strategic leader in the digital marketing industry - developing a craft in driving relevant consumers with some of the world's most renowned resorts in the hospitality industry. He has established a history of combining data-driven marketing with creative strategies for hotels & resorts - attaining and reaching client goals and objectives while driving revenue growth.

At Cendyn, Mr. Kingsbury oversees the Strategy and Social Media teams while managing a handful of the Tier 1 accounts. As a local graduate from Florida Atlantic University, he doubled majored in Business Marketing and Manager, and is located at our Boca Raton headquarters office. He has over 5+ years of hospitality marketing experience at Cendyn, working with clients such as AMResorts, The Breakers Palm Beach, The Boca Resort and Montage Resorts. His specialties lie in Digital Marketing, with a focus on Display + Video advertising, Programmatic Buying, Facebook Advertising, Market Research and Media Buying - all with a proven track record of experience and success.

Mr. Kingsbury works closely with his teams to ensure all clients are receiving the quality attention needed to help reach their desired goals. He also works closely with the internal Search Engine Marketing and CRM teams to align their goals and objectives for all clients working with Cendyn's digital teams.

Recently attending the Skift Global Forum Conference in New York City, he has attended several industry-related conferences, including a handful led by the South Florida Interactive Marketing Association and the Videonomics Roundtable Summit in Miami.


Please visit http://www.cendyn.com for more information.

Mr. Kingsbury can be contacted at 561-750-3173 or gkingsbury@cendyn.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.