Editorial Board   

Mr. Walner

Doug Walner

President & CEO, Psychological Services, Inc.

Doug Walner, PSI's President and Chief Executive Officer, drives the strategic goals and day-to-day operations of the Company. With nearly fifteen years of professional experience and significant executive expertise in the technology sector, having led a variety of marketing and business and product development functions for industry-leading technology players, Walner was appointed President in 2002 and Chief Executive Officer of PSI in 2005. Under his leadership, PSI has fortified its market leadership position in the testing space by developing and introducing ATLASTM, a cutting-edge technology platform to provide comprehensive examination administration services, as well as web-based pre-employment selection products and management assessment tools in the enterprise space. PSI has also experienced record revenue and profitability growth during his tenure. Walner received his Bachelor or Arts degree in History from Tulane University.

Mr. Walner can be contacted at 818-847-6180 or doug@psionline.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.