Editorial Board   Guest Author

Ms. Brewer

Sunny Brewer

Director of Revenue Optimization, Ashford, Inc.

Sunny Brewer is the Director of Revenue Optimization at Ashford, Inc. in Dallas, Texas and supports a portfolio of properties for the growing company. Ms. Brewer is a key member of the Ashford Revenue Optimization and Asset Management leadership team. In the role, she ensures that best-in-class revenue management, digital marketing, distribution, and sales strategies are in place for the portfolio to drive RevPar Index, ancillary revenue growth, and profitability for the assets.

Prior to joining Ashford, Inc., Ms. Brewer spent 12 years with Dallas based hotel management company, Texas Western Hospitality, serving most recently as Vice President of Revenue Optimization. She was directly responsible for revenue strategy, implementation, and oversight of all revenue generation efforts for Texas Western Hospitality's portfolio of 36 hotels. Her key areas of responsibility included revenue management, channel optimization, and digital marketing. She has a strong history building effective teams, nurturing talent, and providing leadership to drive superior results. She is a proven change agent with a track record of taking strategic risks and initiating new tactics in a rapidly changing business environment. Additionally, she sourced and deployed business intelligence platforms to improve forecasting and budgeting for the company. During her tenure she held various positions within the company in operations, revenue management and eCommerce. Texas Western Hospitality also was nominated and recognized as the Marriott's ELITE Revenue Management Team of the Year - Franchise (2017).

Ms. Brewer graduated from University of Texas - Arlington with a degree in Business Administration. She has also served on various boards and advisory councils such as Marriott Digital Franchise Council and Leadership Advisory Board and Hilton RMCC Franchise Advisory Council.


Please visit http://www.ashfordinc.com for more information.

Ms. Brewer can be contacted at 972-778-9283 or sbrewer@ashfordinc.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.