Editorial Board   Guest Author

Ms. Levin

Jessica Leigh Levin

President, Seven Degrees Communications

Jessica Leigh Levin, MBA, CMP, CAE, DES and President of Seven Degrees Communications is an author, speaker, and communications expert with almost two decades of event industry experience. A “recovering” meeting planner, Ms. Levin's expertise lies at the intersection of digital communications, strategic marketing and relationship building. Known as a connector, she has worked with corporations, associations and individuals to create and strengthen their brand messages through traditional and digital marketing with an emphasis on face-to-face experiences.

An active member of the meetings industry, she has served on the board of PCMA New York for six years including as chapter president. She has received numerous accolades for her work in marketing as well as in both the business community and for her charitable contributions and volunteer work.

Her books Everyone Has Sh*t: Unsolicted Advice for Being Human and Perfect Pairings: The Art of Connecting People are available on Amazon. She's recently launched Talkin' Sh*t: The Unsolicited Podcast with a goal of spreading more kindness to humanity.

Ms. Levin speaks on topics ranging from event design and marketing communications to more inspirational and motivational talks based on her writing.

She has an MBA from Rutgers University and graduated from Florida State with a degree in marketing and entrepreneurship. Ms. Levin lives in New Jersey where she also runs a landscaping business with her husband. In her free time she enjoys drinking wine and has more kitchen gadgets than places to store them.

Please visit http://www.sevendegreescommunications.com for more information.

Ms. Levin can be contacted at 908-912-4418 or jlevin@sevendegreescommunications.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.