Editorial Board   Guest Author

Mr. Gancos

James Gancos

Chief Executive Officer & Founder, The Guestbook

James Gancos is a seasoned hotel executive and innovator in the revenue management, distribution, and loyalty disciplines. He has been moderator, panelist, and presenter at countless industry events, including the Direct Booking Summit, Revenue Strategy Summit, Eye for Travel, Independent Lodging Congress, and Revenue Optimization Conference.

Mr. Gancos is currently CEO & Founder of The Guestbook - an holistic direct booking conversion, loyalty, and distribution platform for over 600 hotels that utilizes cash rewards to drive meaningful business results. Mr. Gancos and his team at The Guestbook recently launched a sister service, Gopher, that works for any hotel. Gopher is a Chrome extension that pops up on major OTAs with a link to the respective hotel's own booking engine with a “guaranteed better deal” through a combination of rate and cash rewards.

Prior to founding The Guestbook, Mr. Gancos held General Manager positions at the W Los Angeles, W Istanbul, and Planet Hollywood Resort & Casino in Las Vegas as well as Hotel Manager positions at the Sheraton Seattle and Sheraton Kauai Resort in Hawaii.  In addition, he served as North America Director of Operations for Starwood for three years working directly for the divisional President on all aspects of division management.  He has served on the board of the Hotel Association of Los Angeles and represented hotels for multiple corporate IT, revenue management, and loyalty projects.

Prior to Starwood, Mr. Gancos worked as a Senior Consultant for Ernst & Young specializing in business process reengineering and IT-enablement projects for fortune 500 companies across multiple industries. 

Mr. Gancos graduated Cum Laude from Duke University with a Bachelor of Science in Economics and holds an MBA from the Harvard Business School.  

 


Please visit http://www.theguestbook.com for more information.

Mr. Gancos can be contacted at 323-538-0002 or james@theguestbook.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.