Editorial Board   Guest Author

Mr. Kerstiens

Sonny Kerstiens

Regional Director of Sales & Marketing, Marriott Denver Cherry Creek & Napa Valley

Sonny  Kerstiens is the Regional Director of Sales & Marketing overseeing Colorado's JW Marriott Denver Cherry Creek and California's Napa Valley Marriott Hotel & Spa.

With more than a 15 years of hospitality experience, Mr. Kerstiens has an exceptional track record of top-line revenue growth, revenue stream creation, group and BT/leisure sales, revenue management, marketing strategy, event management, exceptional customer service levels and owner relations.

Both hotels are managed by Sage Hospitality, one of the nation's top hotel investment and management companies. Mr. Kerstiens has overseen the sales team at the Napa Valley Marriott since 2013. He previously served as the Regional Director of Sales & Marketing at the Embassy Suites by Hilton Denver Downtown. 

Mr. Kerstiens has earned numerous honors from Sage Hospitality, including winning the 2017 Sage Hospitality Sales Trendsetter Award for Sales Team Innovation & Performance and the 2016 Sage Hospitality Torch Bearer Award as the Sales & Marketing Leader of the Year and the 2016 Sage Hospitality Mentor of the Year Award.

A graduate of California State University - Chico, Mr. Kerstiens started at the Lodge at Vail as a Sales & Marketing Coordinator before spending more than a decade in sales at the Vail Marriott Mountain Resort, starting as a Sales Manager in 2002 and eventually being promoted to the position of Director of Sales & Marketing, where he spent more than three years. While Mr. Kerstiens was DOSM at the Vail Marriott, the hotel was honored with the Marriott Global Property Sales Team of the Year award, as well as the Event Management Team of the Year award. 


Please visit http://www.sagehospitality.com for more information.

Mr. Kerstiens can be contacted at 866-238-4218 or sonny.kerstiens@sagehospitality

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.