Editorial Board   Guest Author

Mr. Greenleaf

John Greenleaf

Global Head, Hilton Garden Inn

John Greenleaf proudly serves as globalhead of Hilton Garden Inn. In his role, Mr. Greenleaf is responsible for the strategicdirection and vision of an award-winning brand that features more than 750locations in 37 countries.

Since joining Hilton in 2011, Mr.Greenleaf has held several strategic brand management positions that leverage hisstrong expertise in developing, operating, marketing and growing hospitality brands.Most recently, Mr. Greenleaf served as global head of DoubleTree. He wasresponsible for overseeing the global Full Service Sales group and global BrandProgram Management, Openings & Analytics team for Hilton Full Service Brands,which includes DoubleTree; Hilton Hotels & Resorts; and Curio by Hilton - ACollection of Unique Hotels.

Previous positions have included vicepresident of global brand performance support for the flagship Hilton Hotels &Resorts where he was responsible for leadership and direction of brand supportoperations for the brand's hotels around the world. Mr. Greenleaf began hiscareer as vice president of global brand marketing for DoubleTree by Hiltonwhere he oversaw a global brand repositioning in 2011, plus global advertising,visual identity, public relations, social media, online marketing, brandpartnerships, and promotions and hotel marketing communications support.

Mr. Greenleaf earned a Master ofBusiness Administration from The Amos Tuck School of Business at DartmouthCollege and a bachelor's degree in economics from Dickinson College, graduatingmagna cum laude. He also studied at the University of St. Andrews in St.Andrews, Scotland.

Originally from Pennsylvania, Mr.Greenleaf enjoys classic cars, golf and spending quality time with his wife,Anne, and their two children.


Please visit http://www.hilton.com for more information.

Mr. Greenleaf can be contacted at 783-883-1000 or john.greenleaf@hilton.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.