Editorial Board   Guest Author

Mr. Greenleaf

John Greenleaf

Global Head, Hilton Garden Inn

John Greenleaf proudly serves as global head of Hilton Garden Inn. In his role, Mr. Greenleaf is responsible for the strategic direction and vision of an award-winning brand that features more than 750 locations in 37 countries.

Since joining Hilton in 2011, Mr. Greenleaf has held several strategic brand management positions that leverage his strong expertise in developing, operating, marketing and growing hospitality brands. Most recently, Mr. Greenleaf served as global head of DoubleTree. He was responsible for overseeing the global Full Service Sales group and global Brand Program Management, Openings & Analytics team for Hilton Full Service Brands, which includes DoubleTree; Hilton Hotels & Resorts; and Curio by Hilton - A Collection of Unique Hotels.

Previous positions have included vice president of global brand performance support for the flagship Hilton Hotels & Resorts where he was responsible for leadership and direction of brand support operations for the brand's hotels around the world. Mr. Greenleaf began his career as vice president of global brand marketing for DoubleTree by Hilton where he oversaw a global brand repositioning in 2011, plus global advertising, visual identity, public relations, social media, online marketing, brand partnerships, and promotions and hotel marketing communications support.

Mr. Greenleaf earned a Master of Business Administration from The Amos Tuck School of Business at Dartmouth College and a bachelor's degree in economics from Dickinson College, graduating magna cum laude. He also studied at the University of St. Andrews in St. Andrews, Scotland.

Originally from Pennsylvania, Mr. Greenleaf enjoys classic cars, golf and spending quality time with his wife, Anne, and their two children.


Please visit http://www.hilton.com for more information.

Mr. Greenleaf can be contacted at 783-883-1000 or john.greenleaf@hilton.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.