Editorial Board   Guest Author

Ms. Handy

Allison Handy

Senior Vice President, Sales & Marketing, Prism Hotels & Resorts

Allison Handy is Senior Vice President of Sales & Marketing for Prism Hotels & Resorts, an award winning full service hotel management, investment and advisory services company.

A Partner in the company since 2014, Ms. Handy provides sales and marketing leadership for Prism's portfolio of hotels, and oversees Prism's marketing, public relations and digital marketing program. Dallas-based Prism Hotels & Resorts is one of the most dynamic and successful hotel management companies in the United States. As one of the most experienced operators in the industry, they manage some of the greatest hotels in the country. Prism's experience spans more than 300 premier hotels and luxury resort properties, and they have worked with all leading brands and a number of independent and boutiques hoteliers.

Before joining Prism in August 2007, Ms. Handy spent nearly a decade working for Interstate Hotels & Resorts and MeriStar Hotels & Resorts in various sales capacities, most recently as a Director of Sales and Marketing in San Francisco. During the course of her accomplished career, she has worked closely with such iconic hotel brands as Hyatt, Starwood, Hilton, IHG, and Wyndham.

Ms. Handy graduated from the University of Southern California in Los Angeles with a degree in Business Administration and an emphasis in entrepreneurial studies. In addition, Ms. Handy studied internationally through the University of Pittsburgh's Semester at Sea Program, allowing her to gain valuable experience and perspectives while traveling and studying in South America, Africa and Southeast Asia. She currently lives in the San Francisco bay area with her husband, twin daughters and son. She enjoys traveling, cooking, the outdoors, and spending time with her family.

Please visit http://www.prismhotels.com for more information.

Ms. Handy can be contacted at +1 214-257-1011 or allison.handy@prismhotels.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.