Editorial Board   

Mr. Tabano

Brett Tabano

Senior Vice President of Marketing, MediaAlpha

Brett Tabano is the senior vice president of marketing and communications for MediaAlpha, a leader in programmatic platforms for native search and metasearch media. In this role, he is responsible for leading and executing all of the company's marketing and communications efforts, including: building and executing strategies that elevate the brand, provide visibility for sales and convert brand equity into revenue.

An advertising and marketing expert, Mr. Tabano brings a strong track record of strategic marketing leadership for technology-focused brands. Prior to joining the MediaAlpha team, he was the global vice president of marketing for OpenX, an independent ad exchange network for publishers and demand partners. At OpenX, he was responsible for driving the global product as well as brand and event marketing strategies.

Prior to this position, Mr. Tabano was the global vice president of product marketing and sales strategy for Videology, an advertising software company based in New York City, where he was responsible for linking business stakeholders and product teams together to craft compelling value propositions, identify competitive differentiators and successfully position existing and new products.

Additionally, Mr. Tabano has held both senior account executive and account executive positions at a variety of well-known brands including Priceline, Tribal DDB and Turner Broadcasting. He received his B.S. from New Jersey's Fairleigh Dickinson University in marketing with a concentration in advertising.

Mr. Tabano can be contacted at 310-777-7546 or brett@mediaalpha.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.