Editorial Board   Guest Author

Ms. Fiske

Darlene Fiske

Co-Founder, S'Well Public Relations

Darlene Fiske is the co-founder of S'Well Public Relations, a national communications firm specializing in wellness storytelling. A self-proclaimed spa junkie, this dynamic, results-orientated marketing and communications professional with 20+ years of experience in marketing, branding, media relations and publicity has helped propel her clients to the top of prestigious magazine awards lists. Mohonk Mountain House has been honored as the #1 Resort Spa in the US by the readers of Conde Nast Traveler, the #6 Spa in the World and #2 in the US by Travel + Leisure magazine and Lake Austin Spa Resort has been consistently ranked a top ten destination spa for the past ten years in both Conde Nast Traveler and Travel + Leisure magazines.

Ms. Fiske worked on-site as the Director of Sales & Marketing for Lake Austin Spa Resort in Austin, Texas, where she was responsible for sales and marketing efforts targeting the top 1% of affluent consumers in the United States. She has served on the marketing task force for the International Spa Association, is currently on the Women in Leadership committee for the Global Wellness Institute, has spoken at industry conferences such as SXSW, IECSC, and ISPA and has written for a variety of publications including FathomAway, Organic Spa, Spa Opportunities and Forbes. Respected by the country's top media professionals, Ms. Fiske's clients have enjoyed enormous exposure in leading lifestyle publications including the New York Times and USA Today and she has been referred to as the “Unicorn PR Gal” by the press.


Please visit http://www.swellpublicrelations.com for more information.

Ms. Fiske can be contacted at 512-331-7755 or darlene@thefiskegroup.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.