Editorial Board   Guest Author

Ms. Bridges

Cerise Bridges

Certification Specialist, Green Seal

Cerise Bridges is a Chicago native with fifteen years of work at the intersection of hospitality and environmental protection. Currently a Certification Specialist for the nation's premier environmental standard developer and certifier, Green Seal®, her specialty for the last eight years has been assisting hotels, restaurants and cleaning services with implementing comprehensive sustainability improvements and evaluating their progress towards earning certification.

Since graduating from Howard University with a B.B.A in Hospitality Management and from American University with a M.A. in Environmental Policy, Ms. Bridges has served environmental organizations, large and small, in many capacities.  Her initiatives have included protecting city parks across the U.S. with The Trust for Public Land; conserving land and water in the Caribbean and Central America for The Nature Conservancy; training future environmental leaders at the Environmental Leadership Program; and now driving sustainability in the hospitality industry by facilitating Green Seal's hotel certification program. Ms. Bridges got her start in the hospitality industry working in the front of the house as a Concierge and Front Desk Associate at hotels in Washington, D.C. and Chicago, and has served as part of a management team for Aramark at a university food service operation in Washington, D.C. 

Ms. Bridges believes the hospitality industry is a microcosm of the greater community.  Given the sheer volume of daily purchases and resources used, it has the ability and -- more importantly -- the responsibility to reduce waste, increase energy efficiency, and limit water usage.  The implementation of even the most basic initiatives can benefit both our environment and the hotel's bottom line. 

Please visit http://www.greenseal.org for more information.

Ms. Bridges can be contacted at 202-872-6400 or cbridges@greenseal.org

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.