Editorial Board   

Mr. Thilenius

Jackson Thilenius

Principal, Retail Design Collaborative

Jackson Thilenius is a Principal at Retail Design Collaborative. After successfully running his own Architectural practice for over 14 years, he joined Retail Design Collaborative (RDC) to help further develop the firm's interior design studio.

Mr. Thilenius brings with him a diversity of thought leadership and 25 years of industry experience. A seasoned professional, he has paired his fields of expertise and core values to reflect RDC's goals - including a strong background in design, technical know-how, professionalism and an aptitude for developing long-term relationships with his clients. His philosophy is that each project is as unique as the personalities behind them, and he enjoys the complex exploration of client goals as they relate to design.

With each project, Mr. Thilenius works closely with clients to help shape their visions into reality, reflecting a genuine dedication to their lasting success.

Mr. Thilenius received his Master of Architecture from the Georgia Institute of Technology, and is a member of the American Institute of Architects (AIA).

Bringing over two decades of experience, Mr. Thilenius has led the design of hundreds of local and international projects including locations in Hong Kong, China and Europe. Also an accomplished artist, his oil paintings have been shown in galleries from LA to NYC.


Please visit http://www.rdcollaborative.com for more information.

Mr. Thilenius can be contacted at +1 562-628-8000 or jackson.thilenius@rdcollaborative.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.