Editorial Board   

Ms. Samsel

Christine Samsel

Attorney, Brownstein Hyatt Farber Schreck

Christine Samsel is a highly respected labor and employment attorney with Brownstein Hyatt Farber Schreck.

Ms. Samsel advises employers on virtually every aspect of employment law, from advice and counseling, training and contract negotiation to litigation. She conducts due diligence for companies and investors with respect to labor and employment issues in corporate transactions and financial restructuring.

Ms. Samsel regularly negotiates and drafts high-level executive employment agreements and ancillary documents.? She assists companies in establishing employment policies, conducting employee / management training, negotiating severance agreements, conducting internal investigations and audits, and implementing reductions in force.

Throughout her extensive career, Ms. Samsel has handled a wide variety of federal, state and local administrative proceedings before agencies such as the Equal Employment Opportunity Commission, the U.S. Department of Labor, the U.S. Department of Homeland Security, the U.S. Office of Federal Contract Compliance Programs and comparable state and local agencies, representing clients in affirmative action, wage-and-hour, immigration compliance and employment policy audits.

With 11 offices across the western US, plus Washington, DC and Atlantic City, Brownstein Hyatt Farber Schreck is where business, law and politics converge. Founded in 1968, Brownstein provides an integrated approach that combines sensible business solutions with 20 years of Capitol Hill perspective. The firm's 250 lawyers and policy professionals have built a reputation for providing multidisciplinary legal counsel that drives results and connects business leaders to the information they need to make decisions.

Please visit http://www.bhfs.com for more information.

Ms. Samsel can be contacted at +1 303-223-1133 or csamsel@bhfs.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.