Editorial Board   Guest Author

Mr. Ellicott

Andy Ellicott

Chief Product & Marketing Officer, Crate.io

Andy Ellicott is Chief Product & Marketing Officer at Crate.io, developers of CrateDB, an open source real-time SQL database for IoT and machine data. He believes that the next wave of big data is being generated by “things,” like sensors, wearables, vehicles, networks, and servers -- and yes, hotel rooms -- all of which can generate millions of data points per second. He joined Crate.io to help companies get value out of that data.

CrateDB is purpose-built for IoT. Customers in the space choose it for its ability to collect and store massive amounts of data like sensor readings and analyze it in real time. CrateDB makes this possible for mainstream software developers, which in turn, enables more rapid innovation of new IoT solutions that improve the way we live, learn, and do business.

Prior to Crate.io, Mr. Ellicott spent 20 years developing, defining, launching and marketing enterprise software for pioneering startups and early-stage companies, including Cloudant (acquired by IBM), Vertica (acquired by HP), TwinStrata (acquired by EMC), Oco (acquired by Deloitte), VoltDB, Kalido, Bowstreet (acquired by IBM), Object Design/eXcelon and Easel. He enjoys being in the data management technology business because he believes the biggest breakthroughs in the way technology impacts society often arise from breakthroughs in the ability to put data to work.

He lives on the beautiful seacoast of New Hampshire with his family and Puggle, Toasty. As much as he loves hotel technology, he's an even bigger fan of big, comfortable beds with lots of pillows.

Please visit http://www.crate.io for more information.

Mr. Ellicott can be contacted at 603-205-2804 or andy@crate.io

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.