Editorial Board   Guest Author

Mr. Varma

Gaurav Varma

Product Marketing Manager, Milestone Inc.

Gaurav Varma is a Product Marketing Manager at Milestone, Inc., a leading provider of digital marketing software and services for hospitality, retail, banking and finance with headquarters in Silicon Valley, CA. Over the years, Milestone has developed effective and successful digital marketing solutions that drive revenue and return on investment for its clients including; award winning products such as Content Management System (CMS 6.0), Local Listings Platform (Milestone Local), Online reviews management software (Milestone Reviews), Social Media Marketing Software (Milestone Social), Digital and Competitive Intelligence Software (Milestone Insights), and a Cloud based Integrated Digital Marketing Analytics Platform (Milestone Insights). Mr. Varma is responsible for driving product pricing, positioning and packaging with customers; helping build marketing materials to support all stages of a product sale; developing and improving Milestone's marketing collateral, presentations, materials, and tools used by Milestone's direct sales force; providing training and support for the Sales team and leading the annual sales training; developing leadership content; enhancing brand and increasing brand awareness; generating leads through marketing efforts; and supporting the Sales team and Client Services team. Mr. Varma serves in a leadership capacity to promote Milestone's products and services, including strategy development, technical implementation, optimization, reporting and analysis, and information technology management. Mr. Varma has extensive experience working in the luxury hospitality industry and specializes in Digital Marketing, CRM, Loyalty and Revenue Management with brands such as Oberoi Hotels & Resorts & Trident Hotels. Mr. Varma holds a Master's degree in Business Administration (MBA) with a concentration in Information Technology.

Please visit http://www.milestoneinternet.com for more information.

Mr. Varma can be contacted at 408-200-6949 or gaurav.v@milestoneinternet.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.