Editorial Board   Guest Author

Mr. Ouri

Ahmad Ouri

Chief Executive Officer, SONIFI

A proven high growth business leader with a hands-on technology background, Ahmad Ouri joined SONIFI® Solutions, Inc. as Chief Executive Officer in January 2015. He has introduced a culture of innovation into the company as evidenced by the number of new products launched and the amount of patents filed over the past 24 months.

Mr. Ouri's track record includes building strong teams, driving new business growth, and managing large-scale/high impact changes that support innovation and operational efficiency with the right balance that drives incremental value. SONIFI is the leader in innovative guest engagement solutions for the hospitality and healthcare industries serves 500 million travelers in over 1.1 million hotel rooms annually. The company's core services include internet services, mobility, interactive television, and free-to-guest solutions along with unparalleled nationwide technical support and professional services.

Prior to joining SONIFI, Mr. Ouri held the role of CEO of Technicolor’s digital out of home media company, IZON Media. Previously, he served as Technicolor’s Chief Marketing Officer and was responsible for rebranding the company from Thomson to Technicolor. He joined Technicolor in 2002 and held multiple leadership roles including president of Technicolor Digital Cinema and President of Content Services division, overseeing worldwide visual effects, post-production and distribution services. He then assumed the role of Chief Technology Officer, defining and implementing technology strategy working closely with Hollywood studios.

Before joining Technicolor, Mr. Ouri was CEO of Philips Electronics’ MP4Net, a startup focused on content streaming products. Prior to that, he was President and GM of Philips’ video server division serving the broadcast and post-production segments. He attended the University of Utah, where he graduated with two Bachelor of Science degrees in electrical engineering and mathematics, a Master's in business (MBA) and completed studies for a Master's degree in engineering (instrumentation).

Please visit http://www.sonifi.com for more information.

Mr. Ouri can be contacted at 605-988-1210 or aouri@sonifi.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.