Editorial Board   Guest Author

Ms. Hanegreefs-Snehi

Renu Hanegreefs-Snehi

VP Corp Communications, PR & Reputation Management, Carlson Rezidor Hotel Group

Renu Hanegreefs-Snehi is Vice President of Corporate Communications, PR & Reputation Management at Carlson Rezidor Hotel Group, where she leads a team of ten executives across the communications and marketing functions. She is responsible for developing and protecting the integrity of the company's corporate and consumer brands and ensuring streamlined communication of business, strategies and people across 80+ countries in Europe, the Middle East & Africa.

Ms. Hanegreefs-Snehi is also a keen advocate for corporate diversity and women in leadership, and acts as a mentor for young professionals within the company. An experienced leader, she has built her career and commercial acumen in the disciplines of branding, marketing and communications over the past 25 years. She has been with the Carlson Rezidor Hotel Group since 2001, grounded with studies in International Business Management and Business Administration.

A holistic approach to strategy and campaigns allows Ms. Hanegreefs-Snehi and her teams to deliver brand results that are commercial, compelling, credible and creative; and her drive and initiative has resulted in award winning campaigns for Carlson Rezidor Hotel Group. One of many examples is the world premiere of Radisson RED, which won Best Communication Campaign at the Worldwide Hospitality Awards, despite being launched in Belgium during difficult times following the fatal terrorist attacks in Brussels.

Furthermore, Ms. Hanegreefs-Snehi is an integral part of strategic leadership changes within the company, including launching new strategies following CEO changes in 2013 and the launch of a new Employee Value Proposition.

Ms. Hanegreefs-Snehi's influence is group wide. She is Editor-in-chief of the Carlson Rezidor Hotel Group magazine; the group-wide, multi-brand Intranet and extranet, MOMENTUM; and Employee Social Network Site for all 43,700 employees across EMEA. Ms. Hanegreefs-Snehi is also the curator of the award-winning corporate website www.rezidor.com, which was ranked Europe's Best Corporate Website on the KWD ranking

Please visit http://www.rezidor.com for more information.

Ms. Hanegreefs-Snehi can be contacted at 32-2702-9241 or renu.snehi@carlsonrezidor.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.