Editorial Board   Guest Author

Ms. Sandoval Valdes

Brenda Sandoval Valdes

Associate Partner, LINKS WorldGroup

Brenda Sandoval Valdes is a well-rounded Executive with over ten years of experience in marketing, media, advertising, public relations and strategic planning. Ms. Valdes is Associate Partner at LINKS WorldGroup. Her responsibilities include managing and overseeing the marketing and public relations departments that is spread among several markets.

Ms. Valdes plays a key role in maintaining strong relationships both with media as well as with clients. Her specialties include developing strategies, creating strategic media placement programs that are tailored to each client's need and always striving to maximize budgets and exposure reach within clients' allotted budget. This broad experience has been developed in several industries such as Travel & Tourism, Hospitality, High-end Real Estate and Luxury Lifestyle.

Since 2013, Ms. Valdes has lead and managed as Vice President all paid and earned media campaigns for accounts in markets such as North America, South America, Central America, the Caribbean and European markets. She has been instrumental in numerous accounts including accounts such as Row NYC, VivaAir, Rosewood Sense Spa¬ a Starwood Hotel, Trump Ocean Club International Hotel & Tower Panama, Elysee Miami, Biscayne Beach, Armani Casa, LAN and TAM Airlines among others.

LINKS WorldGroup is a premiere global marketing communications & public relations agency with offices located around the world. The agency is built to serve clients and offer impactful, intelligent and innovative solutions to all of their marketing needs. LINKS provides the fastest, most-effective methods for driving traffic and sparking conversations that keep their clients moving forward, toward the results they desire.

In the past years, LINKS has helped leading hotels and hospitality brands gain exposure and voice within primary international markets. Through digital public relations and marketing efforts, LINKS has increased sales, traffic, and brand recognition for some of the industry's biggest brands. LINKS current roster of clients includes but is not limited to: Viva Air, Row NYC, The Knickerbocker New York, The Quin, Washington Park Hotel, Kayak, Cayman Islands Tourism Board, Travel Israel and Travel New Zealand.

Please visit http://linksworldgroup.com for more information.

Ms. Sandoval Valdes can be contacted at 786-360-3514 or Brenda@Linksworldgroup.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.