Editorial Board   Guest Author

Mr. Gutierrez

Raul Jose Gutierrez

Strategic Partner, ITALKRAFT

A sales and marketing maestro in his own right, Raul Gutierrez is widely regarded for his ability to direct the strategic development and management of flourishing businesses. He has flawlessly executed and successfully closed more than $300 million in sales for various organizations throughout his 20-year career in the construction industry. Mr. Gutierrez joined ITALKRAFT LLC in 2012, and manages the luxury kitchen, bathroom and closet brand’s overall planning and strategy in relation to purchasing and product development. A savvy businessman, he negotiates long-term deals with raw material suppliers throughout the world, while simultaneously creating installation methods that ensure swift service and maximizes clients’ investments. Through his extensive network of contacts with developers of luxury real estate projects and leading interior designers, Mr. Gutierrez has successfully gained ITALKRAFT access into some of the most coveted condominium and rental projects on the market. It is these personal and longstanding relationships that have aided Mr. Gutierrez in expanding the brand’s reach into new markets, including Houston, New York, Chicago and Washington D.C. Adding to his extensive sales capabilities, Mr. Gutierrez opened and managed 18 branch offices in South America, Central America and the Caribbean while serving as a board member for several prestigious construction companies. By spearheading the construction of major airports, hospitals and hotels within these three markets, Mr. Gutierrez expanded these brands into new territories where they are now considered the best in the business. Mr. Gutierrez's career changed direction in 2007 when he decided to exclusively work with kitchens and produced $65 million in revenue. He is a native of Miami and returned to his home after graduating from the College of the Holy Cross in Massachusetts. Mr. Gutierrez is heavily involved in the community and is dedicated to being an instrumental part of the city’s continued growth.

Mr. Gutierrez can be contacted at 305-406-1301 or raul@italkraft.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.