Editorial Board   Guest Author

Mr. Selbert

Zak Selbert

Founder & CEO, Vista Capital Company

Zak Selbert is the founder and Chief Executive Officer at Vista Capital Company. Vista is a boutique, Los Angeles-based, real estate investment banking firm that specializes in arranging financing for hotels. Vista delivers innovative and diverse structuring expertise, attentive and actionable analytics, and vast debt and equity relationships.

Focused on data, Vista's intelligence gathering system ensures that clients seize opportune financial advantage based upon smartly synthesized real-time knowledge of available capital. Vista Capital acts as a personal financing consultant for each transaction, skillfully anticipating and navigating the constantly-shifting real estate capital markets while securing the best terms and smartest money for clients.

Mr. Selbert leads overall strategic initiatives and is a seasoned entrepreneur with more than two decades of experience founding successful companies, with interests ranging from data analytics, artificial intelligence, machine learning, financial markets, investment banking, coffee trading, and hospitality.

Throughout Mr. Selbert's career, he has been active in raising debt and equity capital for institutional real estate, with a focus on hospitality. He has engineered, negotiated, and closed approximately $3 billion of real estate transactions on behalf of clients.

A recognized industry leader in the hospitality capital markets, Mr. Selbert's passion for finance and its cross-correlation with hotel operating performance derives from trend observation and the eventual impacts on investment banking and macroeconomic & socio-economic shifts.

Mr. Selbert is a graduate of the Boston University School of Management and lives in Los Angeles with his family.

Please visit http://www.vistacapitalcompany.com for more information.

Mr. Selbert can be contacted at 310-285-3803 or selbert@vistacapitalcompany.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.