Editorial Board   Guest Author

Mr. Lewis-Purcell

Jason Lewis-Purcell

Vice President, GDS, SiteMinder

From the renowned Brown's Hotel and The Lancaster in London, to the Millennium Hotels and Resorts chain, Jason Lewis-Purcell has served as a director of sales and marketing at some of the world's leading properties to gain an intimate understanding of a hotelier's true needs and challenges. Indeed, Mr. Lewis-Purcell's humble beginnings in the world of hospitality started at the age of 11, helping his family to clean and upkeep their bed and breakfast. It is Mr. Lewis-Purcell's long professional career in hospitality that has forged his success at travel technology disrupters since 2010, including TravelClick and the hotel industry's leading cloud platform, SiteMinder, where he initially led sales and marketing for the company's booming EMEA region. Under Mr. Lewis-Purcell's leadership, SiteMinder secured some of Europe's most prominent and respected hotels, including GCH Hotel Group; Macdonald Hotels & Resorts and Malmaison in the UK; Derag Livinghotels in Germany; and Silken Hotels, Rusticae and Sercotel in Spain where the company continues to dominate in the hotel technology arena. Today Mr. Lewis-Purcell heads up SiteMinder's global GDS business and, with the mantra of bringing the GDS into the modern, digital world, is responsible for orchestrating a business that uniquely brings cloud-based technology together with legacy systems to provide hotels an incomparable total distribution platform. GDS by SiteMinder gained its own chain code ('GD') in mid-2016 and, over the 12 months that followed, more than tripled in hotel customer users to power nearly 200,000 reservations worth over $60 million in hotel revenue.

Please visit https://www.siteminder.com for more information.

Mr. Lewis-Purcell can be contacted at 44-020-3151-0730 or jason.lewis-purcell@siteminder.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.