Editorial Board   Guest Author

Mr. Lewis-Purcell

Jason Lewis-Purcell

Vice President, GDS, SiteMinder

From the renowned Brown's Hotel and The Lancaster in London, to the Millennium Hotels and Resorts chain, Jason Lewis-Purcell has served as a director of sales and marketing at some of the world's leading properties to gain an intimate understanding of a hotelier's true needs and challenges. Indeed, Mr. Lewis-Purcell's humble beginnings in the world of hospitality started at the age of 11, helping his family to clean and upkeep their bed and breakfast. It is Mr. Lewis-Purcell's long professional career in hospitality that has forged his success at travel technology disrupters since 2010, including TravelClick and the hotel industry's leading cloud platform, SiteMinder, where he initially led sales and marketing for the company's booming EMEA region. Under Mr. Lewis-Purcell's leadership, SiteMinder secured some of Europe's most prominent and respected hotels, including GCH Hotel Group; Macdonald Hotels & Resorts and Malmaison in the UK; Derag Livinghotels in Germany; and Silken Hotels, Rusticae and Sercotel in Spain where the company continues to dominate in the hotel technology arena. Today Mr. Lewis-Purcell heads up SiteMinder's global GDS business and, with the mantra of bringing the GDS into the modern, digital world, is responsible for orchestrating a business that uniquely brings cloud-based technology together with legacy systems to provide hotels an incomparable total distribution platform. GDS by SiteMinder gained its own chain code ('GD') in mid-2016 and, over the 12 months that followed, more than tripled in hotel customer users to power nearly 200,000 reservations worth over $60 million in hotel revenue.

Please visit https://www.siteminder.com for more information.

Mr. Lewis-Purcell can be contacted at 44-020-3151-0730 or jason.lewis-purcell@siteminder.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.