Editorial Board   Guest Author

Mr. Smith

Sam Smith

Chief Executive Officer, Network Events, Inc.

Sam Smith is a graduate of James Madison University, where he received a BA in communications with a concentration in radio, television and film. Since then, Mr. Smith has been a leading sales executive in the exposition industry since 1982. Currently, Mr. Smith is the co-founder, President, and CEO of Network Events, a health and wellness event development, marketing, sales, and management firm. He is responsible for developing and overseeing event partnerships with television stations and professional sports teams in markets throughout the United States. Prior to co-founding Network Events, Inc. in 1999, Mr. Smith was Vice President and Operating Officer for PGI Expositions based out of Arlington, VA. In his role at PGI, Mr. Smith's primary responsibilities included business and event development, and the direction of exhibit sales efforts for PGI's owned and managed expos. Mr. Smith has been credited with recruiting, training, managing, and motivating some of the most productive exhibit space sales teams in the highly competitive information technology sector. He is a dynamic presenter and has been a highly rated speaker at major industry events including the Society of Independent Show Organizers (SISO), American Society of Association Executives (ASAE), Professional Convention Management Association (PCMA), and International Association of Exhibitions and Events (IAEE). Additionally, Mr. Smith has presented his full day “Exhibit Sales Boot Camp” and provided sales and marketing consulting to top association and private exposition management organizations including Advanstar Communications, Diversified Business Communications, National Association of Broadcasters, Penton Media and the Minneapolis Star.

Please visit http://www.networkevents.tv for more information.

Mr. Smith can be contacted at 703-378-5315 or ssmith@networkevents.tv

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.