Editorial Board   Guest Author

Ms. Sher

Circe Sher

Co-Founder, Piazza Hospitality

With more than two decades' experience in public relations and marketing across many platforms and a lifetime in a real estate and restaurant family, Circe Sher brings broad expertise to her position as co-founder of Piazza Hospitality. Since the company's formation in 2001, she has overseen the marketing, public relations and promotional efforts for its properties including Hotel Healdsburg and its sister property h2hotel, as well as its associated restaurants Spoonbar, Pizzando and Charlie Palmer's Dry Creek Kitchen. Beyond marketing the final product, Ms. Sher also helps direct the conceptual development of Piazza Hospitality's contemporary properties. She played a pivotal role in creating the concept of the boutique luxury Hotel Healdsburg and the eco-friendly, avant-garde h2hotel, along with the concept for The Spa at Hotel Healdsburg. Her energies are now focused on three new projects: a third property in Healdsburg, the H3 GuestHouse; Hotel San Luis Obispo on the Central Coast; and a recently approved hotel project in Sebastopol. The forthcoming boutique hotels will serve as environmentally-friendly chic retreats, inviting visitors to relax, recharge and play. Prior to her career in the hospitality business, Ms. Sher was an officer for Mayor Willie Brown of San Francisco in the Mayor's Office of Protocol through 2001. During this time, she was in charge of planning and fundraising for large city events and international trade missions, and served as his liaison to the arts community and international consular corps. Ms. Sher graduated from UC Berkeley with a Bachelor of Arts in cultural anthropology in 1991. She has a five-year-old daughter and lives in Healdsburg.

Please visit http://www.piazzahospitality.com for more information.

Ms. Sher can be contacted at 707-431-8221 or info@piazzahospitality.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.