Editorial Board   Guest Author

Mr. Shashou

Alexander Shashou

Co-Founder and President, ALICE

Alex Shashou is the Co-Founder and President of ALICE. Since founding ALICE in September 2013, the startup has become one of the fastest growing companies in the hospitality technology space. Mr. Shashou has taken the company through four rounds of funding, raising a total of $39M. The ALICE team is now over 140 employees and the company has a global customer base of 2000+ in the hospitality and residential sectors.

As President, Mr. Shashou runs the company's brand, culture, and management teams. In 2019, ALICE was awarded Best Place to Work, Best Concierge Software, Best Preventative Maintenance Software, Best Guest App, and a Top Staff Task Management & Collaboration Platform in the HotelTechAwards. ALICE is also the Brand Official Staff Operations Technology for the Forbes Travel Guide.

Born and raised in London, Mr. Shashou grew up in the hospitality industry, as his family operated 90 hotels across three hotel chains in the UK, including the Malmaison and Hotel Du Vin hotel brands. He is a sought-after hospitality thought leader, speaking on technology and hospitality innovation at conferences around the world. 

In 2016, Mr. Shashou was awarded the HFTP President's Award. The award is selected by the current HFTP Global President and recognizes a person who has made a significant contribution to the hospitality industry and the association throughout the course of a year. In 2018, he was also awarded the Hotel Experience Next Generation Leader Award.

Mr. Shashou received his bachelor's degree from the University of Pennsylvania, Wharton School of Business with a dual concentration in Finance and Operations and Information Management. After graduation, he began his career with Goldman Sachs in the Equity Sales division in New York before leaving to found ALICE.

Please visit http://www.aliceplatform.com for more information.

Mr. Shashou can be contacted at +1 212-579-2861 or alexander.shashou@alice-app.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.