Editorial Board   Guest Author

Mr. Shashou

Alexander Shashou

Co-Founder and President, ALICE

Alexander Shashou is the co-founder and President of ALICE, the hospitality industry's first end-to-end operations platform, uniting back of house service optimization with front of house guest experience management and messaging. ALICE’s technology suite brings together the hotel front desk, concierge, housekeeping, and maintenance teams, and connects hotel guests to their hotel with a mobile app and SMS. With his ALICE co-founders, Justin Effron and Dmitry Koltunov, Mr. Shashou has taken the company through three rounds of funding, raising $13M, and built a global client base in the hospitality and luxury residential sectors. Mr. Shashou received his Bachelor's Degree from the University of Pennsylvania, Wharton Business School with a dual concentration in Finance and Operations and Information Management. After graduation, he took a position with Goldman Sachs in the Equity Sales division in New York, leaving in Sept 2013 to pursue ALICE full-time. Born in London, Mr. Shashou grew up in the hospitality industry, with his family operating 90 hotels in the UK across three hotel chains. Mr. Shashou is the recipient of the 2016 Hospitality Financial and Technology Professionals (HFTP) President’s Award, which recognizes a person who has made a significant contribution to the success of the association throughout the course of the year. He was also selected as one of 2016’s “Up and Comers” by Hotel Business. With his experience working in hotels and building the ALICE brand, Mr. Shashou has fast become one of the leading speakers on the intersection of hospitality and technology at hospitality industry conferences and events around the world.

Please visit http://info.aliceapp.com for more information.

Mr. Shashou can be contacted at 212-579-2861 or alexander.shashou@alice-app.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.