Editorial Board   Guest Author

Mr. Shashou

Alexander Shashou

Co-Founder and President, ALICE

Alex Shashou is the Co-Founder and President of ALICE. Since founding ALICE in September 2013, the startup has become one of the fastest growing companies in the hospitality technology space. Mr. Shashou has taken the company through four rounds of funding, raising a total of $39M. The ALICE team is now over 140 employees and the company has a global customer base of 2000+ in the hospitality and residential sectors.

As President, Mr. Shashou runs the company's brand, culture, and management teams. In 2019, ALICE was awarded Best Place to Work, Best Concierge Software, Best Preventative Maintenance Software, Best Guest App, and a Top Staff Task Management & Collaboration Platform in the HotelTechAwards. ALICE is also the Brand Official Staff Operations Technology for the Forbes Travel Guide.

Born and raised in London, Mr. Shashou grew up in the hospitality industry, as his family operated 90 hotels across three hotel chains in the UK, including the Malmaison and Hotel Du Vin hotel brands. He is a sought-after hospitality thought leader, speaking on technology and hospitality innovation at conferences around the world. 

In 2016, Mr. Shashou was awarded the HFTP President's Award. The award is selected by the current HFTP Global President and recognizes a person who has made a significant contribution to the hospitality industry and the association throughout the course of a year. In 2018, he was also awarded the Hotel Experience Next Generation Leader Award.

Mr. Shashou received his bachelor's degree from the University of Pennsylvania, Wharton School of Business with a dual concentration in Finance and Operations and Information Management. After graduation, he began his career with Goldman Sachs in the Equity Sales division in New York before leaving to found ALICE.

Please visit http://www.aliceplatform.com for more information.

Mr. Shashou can be contacted at +1 212-579-2861 or alexander.shashou@alice-app.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.