Editorial Board   Guest Author

Ms. Thakkar

Nisha Thakkar

Director of Client Services, Milestone Internet Marketing

Nisha Thakkar is a Director of Client Services at Milestone Internet Marketing. In this role, she manages a team of seven SEO/Social Media Strategists that focus on the hospitality industry. She also leads the social media practice for the organization. In this capacity, she manages social media training, paid social, the content marketing team, research, development of new ideas and all strategic social media activities for the client base. Ms. Thakkar works with her team to support SEO strategies and activities for Milestone Internet Marketing clients - including website updates, email blasts, listings management, analysis, reporting, etc. Ms. Thakkar has led a social media webinar for Milestone in 2016 (which is available on the Milestone blog). She has been with Milestone since April of 2015. Prior to Milestone, she was a Director of Social & Content at Digitas, where she worked on brands including Sprint, KAO (Jergens, John Frieda, Ban and Curel), eBay and Miller Lite. Before Digitas, Ms. Thakkar was the Brand Manager at Orbitz Worldwide. She helped to oversee a brand relaunch inspiring America to “Take Vacation Back” and managed the brand marketing budget for the organization. During her time at Orbitz, social media became a tool for organizations to engage with, so she launched and managed many social channels for Orbitz and CheapTickets. When she’s not in the office, Ms. Thakkar enjoys exploring new restaurants in Chicago, spending time with family and friends and educating herself in the latest and greatest in social media. Ms. Thakkar holds a Bachelor’s Degree in Communications from Northern Illinois University and a Master’s Degree in Integrated Marketing Communications from Roosevelt University.

Please visit http://www.milestoneinternet.com for more information.

Ms. Thakkar can be contacted at 408-492-9055 or nisha.t@milestoneinternet.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.