Editorial Board   Guest Author

Mr. Caughlin

Ron Caughlin

Senior Vice President Brand & Digital Strategy, RadonicRodgers Strategy+

Ron Caughlin has over 20 years of marketing and brand experience in both the agency and client side of the business. His area of expertise includes marketing, brand strategy, digital, PR and social media. Mr. Caughlin has a Bachelors degree from the University of Toronto and Master Studies in Communications from University of Calgary. Currently Mr. Caughlin is Sr. Vice President Brand & Digital Strategy for RadonicRodgers Strategy+, a brand and digital marketing agency specializing in Travel & Tourism marketing. Ron leads RadonicRodgers Strategy+ client brand strategy, client training and workshops, digital PR and marketing initiatives at Canada's leading firm in award-winning Travel & Tourism marketing. Mr. Caughlin honed his marketing communications career at some of Canada's top agencies starting with BBDO as an Account Director and then VP, Clients Services at Cossette as well as the Managing Director for CIM, - LAUNCH. He had the opportunity to lead some very notable national clients including the McDonalds national campaign and the Bell power brand strategy and activation. Most recently Mr. Caughlin created the inbound marketing, PR and social media program for TNS Canada as VP, Marketing. In addition, he was the practice lead for the Travel & Tourism and Digital Sectors and led the global Digital Life and Mobile Life studies. Mr. Caughlin built the marketing program from the ground up, at the GTAA (Toronto Pearson) as the Vice President Marketing and created the digital marketing partnership with Air Canada, Tourism Toronto and OTMPC. He also developed the "There's no place like this" campaign for the Ontario Tourism Marketing Partnership (OTMPC) as Director, Brand and North America Marketing. Mr. Caughlin is also a part-time professor at Humber - School of Hospitality, Recreation & Tourism where he teaches PR and Social Media, Consumer Insight and Marketing Research, Sport Tourism, Sport Finance, Mobile Marketing and e-Business and Technology. He also volunteers his time as the Sr. Vice President of Global Alliance for IIMP with a framework that consists of a core team that includes 4 vice presidents, each responsible for a different global zone and global team that includes 17 regional directors who are responsible for supervising and monitoring country managers within their regions.

Please visit http://www.radonicrodgers.com for more information.

Mr. Caughlin can be contacted at 416-695-0575 or ron@radonicrodgers.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.