Editorial Board   Guest Author

Ms. Tower

Amanda Tower

Global Communications and Branding Manager, Wilson Associates

Amanda Tower is the Global Communications and Branding Manager for Wilson Associates interior architecture firm. Wilson Associates creates new definitions of luxury for an era that is increasingly well-travelled, connected and culturally diverse. For more than 40 years, the firm's dynamic talent and collaborative spirit have created the world's most trendsetting, iconic projects. Through its dedication to progressive design, Wilson Associates aims to inspire and engage its clients, people and world culture. Ms. Tower brings nearly 15 years of communications, marketing, talent recruitment and public relations experience to Wilson. She plays an important role in shaping the strategy and global image of the firm. In addition to content planning and strategy, Ms. Tower creates dynamic content for print and digital platforms to generate increased leads, impressions and brand engagement. Her familiarity with the vast world of art and design began at Savannah College of Art and Design, where she helped coordinate and execute a variety of campaigns and strategies, many of which won regional and national CASE, ADDY and HOW Magazine awards. Ms. Tower believes collaboration, curiosity and employing design thinking methodologies result in some of the most innovative ideas. Founded in 1971, Wilson Associates employs over 300 design professionals throughout its eight global offices. Headquartered Dallas the firm has several offices throughout the world in Abu Dhabi, Dubai, Los Angeles, New York, Paris (Atelier), Shanghai and Singapore. Wilson Associates is committed to providing the highest level of luxury design and client service through a full range of design services.

Please visit http://www.wilsonassociates.com for more information.

Ms. Tower can be contacted at 214-521-6753 or atower@wilsonassoc.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.