Editorial Board   Guest Author

Ms. Markham

Katherine M. Markham

Principal and Co-Founder, ConventionPlanit.com

Katherine Markham, CHME is the Principal & Co-Founder of ConventionPlanit.com, a multimedia search channel and RFP portal. She is responsible for marketing strategies and new business development. An innovator for her time, Ms. Markham created ConventionPlanit.com in 2003, when online bookings for the meetings industry were not yet widespread. Her vast knowledge of the hospitality industry combined with a desire to solve a problem sparked the creation of ConventionPlanit.com. The concept was simple: provide meeting planners an easy way to access information while helping suppliers reach more buyers. An Advisory Council of meeting planners assisted in outlining the search functionalities of the website, truly making the website a tool designed by and for meeting planners. With a vision to position buyers with sellers through technology at the forefront, the website is an industry favorite for original meeting planners who prefer a commission-free environment and easy sourcing tools. Today, ConventionPlanit.com boasts a strong industry endorsement by Senior Planner Industry Network (SPIN), and partnerships that include the American Society of Association Executives (ASAE), Hospitality Sales and Marketing Association (HSMAI), IMEX and IBTM. Additional digital offerings for suppliers have grown over the year to access hard to reach buyers. Ms. Markham began her career in group sales with Marriott Hotels and has held leadership positions in sales and marketing for Renaissance Hotels, Radisson Hotels, Homestead Resort, Associated Luxury Hotels and Resorts, Inc., Greater Milwaukee Convention & Visitors Bureau, and Expovision. She is also a Certified Hotel Marketing Executive (CHME). Prior to launching ConventionPlanit.com in 2003, Ms. Markham was Co-Founder of the Alliance Service Network, a lead generation firm for service providers. Ms. Markham was a weekly host of Your Meeting Matters, a segment of the Washington, DC radio program Association Nation, in which she engaged key players in the meetings industry in lively discussions. Ms. Markham served on the marketing advisory councils for APEX and Event Technology Exposition.

Please visit http://www.conventionplanit.com for more information.

Ms. Markham can be contacted at 301-975-9462 or katherinem@conventionplanit.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.