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Ms. Puckett

Katarina Puckett

Vice President of Marketing, Travel Tech Strategies

Vice President of Marketing for Travel Tech Strategies Katarina Puckett helps local and national hotels and travel industry companies develop an effective online presence. Enjoying a nice balance of analytical and creative thinking, Ms. Puckett finds working in the digital marketing world to be the perfect fit for her. As the Vice President of Marketing at Travel Tech Strategies, Ms. Puckett is able to work with clients to ensure their ongoing digital marketing objectives are accomplished. From assisting hotels (and the like) strategize their online marketing tactics to managing the implantation of these marketing strategies, Katarina Puckett is very hands on with her client relationships. She has worked with business strategies for over 10 years. After receiving her MBA, Ms. Puckett concentrated her career specifically on digital marketing, helping a wide array of clients improve their presence online. Working at Travel Tech Strategies has allowed Ms. Puckett to focus solely on the travel industry and understand the marketing needs of hotels and other travel companies. Travel Tech Strategies offers a full range of marketing services including branding, website design & development, content marketing, advertising, SEO, email marketing, and marketing strategy. Ms. Puckett enjoys engaging with people and building relationships; she believes it is nice to have that human element even when working in such a digital world. Her specialties include hotel marketing, search engine optimization, online PPC advertising, social media marketing, content strategy, design strategy, web analytics, business consulting, project management, brand development, and e-commerce.

Please visit https://traveltechstrategies.com for more information.

Ms. Puckett can be contacted at 9547792801306 or Kat@traveltechstrategies.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.