Editorial Board   Guest Author

Ms. Paquin

Megan Paquin

Marketing Manager, Hyatt Regency Orlando

Megan Paquin, APR is marketing manager at Hyatt Regency Orlando. Located in the heart of Orlando's International Drive resort area and directly connected to the Orange County Convention Center, Hyatt Regency Orlando offers unparalleled leisure, meetings and convention facilities. Featuring 1,639 guestrooms and 315,000 square feet of meeting space - and with over two million square feet of space in the Orange County Convention Center to which the hotel is attached - Hyatt Regency Orlando is the largest convention hotel for the brand in the United States.

Ms. Paquin is an accredited and award-winning marketing communications professional, trusted to lead strategic marketing campaigns for some of the world's most respected brands. She started her career with MGM Resorts International where she specialized in international media relations and national broadcast for hotels in Las Vegas, Nev. She was a member of the opening public relations team for CityCenter, a 76-acre, mixed-use urban development with 5,900 hotel rooms. It is the largest privately funded construction project in the United States.

Fearless in her creative abilities and business acumen, Ms. Paquin went on to earn professional recognition for her work with Fry Hammond Barr, an integrated marketing agency in Orlando, Fla., on behalf of The Peabody Orlando. Leading public relations efforts for one of the nation's top meetings hotels, she and her team received several Silver and Gold Adrian Awards from Hospitality Sales and Marketing Association International (HSMAI).

Her work with Fry Hammond Barr also won awards in media relations and crisis communication from the Florida Public Relations Association (FPRA). Ms. Paquin later demonstrated her business acumen in the luxury market as communications manager at The Ritz-Carlton, Grand Cayman, a Caribbean, AAA Five-Diamond resort with 365 rooms and suites, five onsite restaurants including Blue by Eric Ripert, a la prairie spa and Greg Norman-designed golf course, before returning to Orlando to her current role at Hyatt Regency Orlando.

She is a graduate of the University of Central Florida with a B.S. in Organizational Communication, Accredited in Public Relations (APR) and an M.A. candidate in Behavioral Economics at The Chicago School of Professional Psychology. Ms. Paquin currently serves on the Global Communications Committee for Visit Orlando and is Director of Communications for MPI Orlando.

Please visit http://www.orlando.regency.hyatt.com for more information.

Ms. Paquin can be contacted at 407-284-1234 or megan.paquin@hyatt.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.