Editorial Board   Guest Author

Ms. Derviskadic

Maja Derviskadic

Social Media Manager, Hawkins International PR

As a Social Media Manager at Hawkins International PR, Maja Derviskadic spearheads influencer relations and oversees and implements integrated social media strategies agency-wide. Ms. Derviskadic also serves as the lead point person on some of the agency's top luxury clients such as Rosewood Jumby Bay, Rosewood Little Dix Bay and Le Guanahani in St. Barth, Seabourn, Eden Roc at Cap Cana and Room Mate Hotels. From forging partnerships with cutting-edge video vendors, new startups as the exclusive beta-tester and executing innovative influencer databases, Ms. Derviskadic consistently implements creative projects to increase her clients' digital clout. Whether it's a group influencer trip with over 5 Instagram heavyweights to document the launch of Hamilton Princess' restaurant concept by Marcus Samuelsson and securing 8 million impressions and 2,500 followers for the client or strategizing an omni-channel approach to Seabourn's newest ad campaign that will differentiate YouTube, Facebook, Twitter and Instagram - Ms. Derviskadic understands the need to treat each platform as its' own microcosm. Prior to joining Hawkins International, Ms. Derviskadic worked at Wagstaff Worldwide launching culinary and lifestyle brands like Barton G. in Los Angeles, garnering over 2,000 Instagram followers prior to the opening, and establishing Peru's culinary ambassador's social media presence in conjunction with the Food & Wine Classic in Aspen. In addition, Ms. Derviskadic launched Los Angeles Food and Wine Festival's Instagram presence in 2013, resulting in 3,000 followers in the span of 5 days, over 2 million impressions, and a featured post on Instagram's own blog, which utilized Ms. Derviskadic's event photography. Ms. Derviskadic received a double degree in economics and French from St. John's University in New York.

Please visit http://www.hawkpr.com for more information.

Ms. Derviskadic can be contacted at 212-255-6541 or maja@hawkpr.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.