Editorial Board   Guest Author

Ms. Morrison

Ginny Morrison

VP Sales & Marketing, Spire Hospitality

Ginny Morrison oversees all sales and marketing efforts for both owned and managed properties of Spire Hospitality, in her role as vice president of sales & marketing. Ms. Morrison joined Lane Hospitality in 1988 as general manager and was promoted to regional general manager, then regional director of sales and marketing.

From ski resorts in Colorado to corporate hotels in Chicago and other large markets, Ms. Morrison has utilized her 25-year hospitality career, operational skills and marketing know-how to ensure profitable and service-oriented hotels. Since being promoted to her current position in 2010, Spire Hospitality sales have doubled.

With a B.A. in nutrition from Bowling Green State University, Ms. Morrison began her career as chef-manager of a French bistro. After completing a management-training program with Vicorp Specialty Restaurants, she served as food & beverage director with Concord Hotels of Cleveland and then as general manager for the company's Holiday Inn in Beachwood.

Ms. Morrison currently serves on the board of directors for Illinois Hotel & Lodging Association and is the past chairman of the board for Educational Foundation Board of Directors, a non-profit group that implements special educational and scholarship programs for hospitality students.

She is a guest speaker of hospitality marketing at The Manfred Steinfeld School of Hospitality and Tourism Management as well as a guest speaker of revenue management at Kendall College. She has served as president of Rotary Club of Chicago and is still actively involved in fundraising. Ms. Morrison is actively involved in the Illinois Hospitality Sales & Marketing Association International (HSAMI) and conducts bi-annual roundtables for the national chapter of HSAMI.

Please visit http://www.spirehotels.com for more information.

Ms. Morrison can be contacted at 847-291-5718 or gmorrison@spirehotels.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.