Editorial Board   Guest Author

Ms. Harkness

Sarah Harkness

Marketing Manager, Screen Pilot

Sarah Harkness is the Marketing Manager for Screen Pilot, a Denver-based hospitality marketing agency that specializes in telling the stories of hotels and resorts using data science, creativity and strategic market place insights. Originally hailing from Austin - which explains her love of queso, lakes, and live music - Ms. Harkness attended college at Wake Forest University in North Carolina where she studied Media Communications but never found Tex-mex that was ever quite the same. She began her career as a PR & Marketing Intern for the Head Office of Harvey Nichols in London where she worked with publications including Grazia, Tatler, The Times on Sunday, The Daily Mail, and more. For the last 8 years she has lived in Denver where she has consulted for clients in luxury, fashion, and hospitality. She regularly contributes as an author on Hospitality Net, Hotel Marketing, and eHotelier exploring topics related to marketing, trends, technology and data in the travel and hospitality industry. Her passion for travel extends beyond the professional realm and she has visited over 21% of the world's countries and is hoping to make that 100% someday. So far her favorite place to visit was Barcelona because she got to speak Spanish with a lisp, see Gaudi's artwork in person, and eat churros whenever she pleased. In her spare time you can find her lost somewhere in the great outdoors with her husband and their corgi mix Bateman, wandering around art museums, enjoying a cocktail on a patio, or scuba diving in the deep blue sea. She is the Founder of the Denver Agency Meetup and a member of The Denver Junior League.

Please visit http://www.screenpilot.com for more information.

Ms. Harkness can be contacted at 720-336-0610 or sharkness@screenpilot.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.